Javier Rodeiro
Analytics Expert & CRO Specialist with a focus on data-driven solutions
Years of Experience
3+
Digital Analytics & CRO
- El Arte de Medir - Digital Analyst
- BSD Digital Group - Data Analyst
- RiffRiot - Founder & Administrator
Digital Analytics
Expert
Analytics & CRO Tools
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- CRO & A/B Testing
Project Management
Certified
Agile Methodologies
- Kanban Expert
- Scrum Master
- Product Owner
- OKR Framework
Languages
4
Professional Level
- English (C2 - Cambridge)
- Spanish (Native)
- Galician (Native)
- French (B1)
Professional Journey
Digital Analyst
- •Data extraction and generation of reports from digital analytics tools
- •Generation of analysis, formulation of hypotheses and recommendations
- •Carry out executions of data analysis focused on problem-solving
- •Ponder and develop dashboards and reports
- •CRO analysis and pain point detection for web and apps
Digital / Data Analyst | CRO
- •Data analysis and CRO for multiple companies within BSD Digital Group
- •Creation of dashboards in Looker Studio to facilitate decision-making and visualization.
- •Prepare large volumes of databases to be loaded to capitalize on sales opportunities.
Data Analyst | CRO
- •Extract and analyze KPIs from sales campaigns
- •Create bi-monthly eCommerce analytics reports using GA4
- •Develop dashboards in Looker Studio
- •Optimize landing pages and track improvement processes
Alternative Projects
Freelance Digital Marketing Expert
- •Digital marketing strategy development and implementation
- •Analytics setup and tracking implementation
- •Performance optimization and CRO
- •Consulting services for SMBs
Music Journalist
- •Creation of album reviews for metal and rock music artists
- •Conduct written interviews with artists and bands
- •Provide digital marketing strategy advice to emerging artists
Founder & Administrator
- •Content creation and comunnity engagement
- •Artist interviews and features
- •360 digital marketing approach
Global Impact
Exploring the worldwide reach of my digital analytics expertise and music journalism coverage
Analytics Impact
Performing digital analytics initiatives across Spain, with main operations in A Coruña and Madrid. Delivering data-driven insights and CRO strategies to major fashion and retail clients.
Music Coverage
Contributing to the global metal music scene through journalism and content creation. Coverage spans from Nordic metal in Scandinavia to emerging artists in the US and European scenes.